Archive for February, 2011

Microsoft is making Cloud Power mainstream

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Well, the headline may be a bit presumptuous, but at least they are trying.

Cloud Power - LHRI was pretty impressed when I saw the extent of the Cloud Power advertisement campaign in major Danish newspapers a few weeks back. However, if you live in Denmark, you may not realize just how much marketing muscle Microsoft is putting into this campaign.

I recently travelled to the United Kingdom and found that Cloud Power is everywhere: In the subway, on train stations and in the airport. I took these pictures with a slightly shaking HTC Desire (I was probably shaking from an overdose of bangers and mash).

It will be exiting to see where this will take Microsoft on the Cloud scene. I’ve never seen any of the other players in this space do advertisement like that.

Cloud Power - Waterloo Station